Analytics 101 – What can You Measure?

Marketing Tips Archives | ASTOUND

Analytics 101 – What can You Measure?

When you are managing a small business, it is crucial that you measure all marketing metrics. Technology is at the forefront of every major industry, and that places greater emphasis on online marketing to achieve success in business. Statistics state that more than 80% of consumers will search online before they make a purchase. This

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Critical Google Analytics Metrics You Should Track

Google Analytics is an extremely useful tool for all websites, since it allows you to measure every aspect of your customers. There are different metrics measured on Google Analytics, and if you aren’t familiar with the importance of those metrics, it can be difficult to create and execute your digital strategy. To allow you the

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Reasons Why Adobe Flash Player is Still Important Today

HTML5 is already on the rise, which shouldn’t be news to many of you, but what is interesting is that Adobe Flash is about to become obsolete. Apple has already highlighted the lack of touch support, security issues, and poor performance of Flash. It has been labeled as an outdated and older technology that is

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Essential Skills Every Web Developer Must Have in their Locker

One of the hottest industries currently, without a shadow of doubt, is the web development industry. The statistics back it up — with the Bureau of Labor Statistics revealing that employment for a web developer is going to grow by nearly 30% in the next 5 years! That is way ahead of any other occupation

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How to Use Google Analytics to Measure Content Marketing Success

Google Analytics is one of the most powerful tools out right now, but using it can be confusing for some people because of all the different metrics on there. What should you be looking at? And how do you measure the different metrics to find the right answer? The world of Google Analytics can make

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Reasons You Should be Using Google Tag Manager Right Now

If you don’t know anything about the latest tag management system from Google, you are missing out on a lot. The Google Tag Manager (GTM) streamlines the process of making tags for sending user interaction data directly to Google Analytics (GA). The system is easy to use, adds scalability to websites, helps save time, and

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WordPress Best Practices You Should Know

WordPress is without a doubt the most popular content management system (CMS) in the world and has helped thousands of business owners and content authors create and share their expertise with the world. There is massive potential for WordPress, but you won’t see the results if the application and execution of processes aren’t correct. How

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What is Process Optimization and Why You Should Do It?

Business operations have come a long way since the industrial revolution began. Today, the competition is so intense that organizations have to focus on minimizing even the slightest leaks in their systems and plug loop holes that would otherwise mean losing out in a race that is down to the wire. This is where the concept

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