Digital marketing analytics is the translation of customer behavior into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns.
How to Use Google Analytics to Measure Content Marketing Success
Google Analytics is one of the most powerful tools out right now, but using it can be confusing for some people because of all the different metrics on there. What should you be looking at? And how do you measure the different metrics to find the right answer? The world of Google Analytics can make
Read More...Reasons You Should be Using Google Tag Manager Right Now
If you don’t know anything about the latest tag management system from Google, you are missing out on a lot. The Google Tag Manager (GTM) streamlines the process of making tags for sending user interaction data directly to Google Analytics (GA). The system is easy to use, adds scalability to websites, helps save time, and
Read More...Simple Google Analytics Tips for Increasing Your Conversion Rate
Worried about your conversion numbers not improving? Don’t worry because we are going to share some simple Google Analytics tips for increasing your conversion rate. Keep in mind that what we are going to share isn’t a magic recipe for improving your conversions overnight. It is going to take time before you see results, and
Read More...Why is Google Analytics Important and How to Use it?
You must have come across the terms ‘website statistics’ and ‘website analytics’, and wondered their importance and relevance for your business. To help you understand these terms better, we must delve into the importance of Google analytics, and how you should use them. What are website analytics? Website analytics is all about the reporting, analysis,
Read More...How to Quickly Make Your Google Analytics CCPA Compliant
Google Analytics is the most widely used analytical tool, utilized by more than thirty million websites. There are higher chances that you have already used the system. As such, it is important to be CCPA Compliant. Recently, California enacted a law to protect consumers’ privacy. The California consumer privacy act (CCPA) came into effect on
Read More...Setting Up Google Analytics E-commerce Tracking in WooCommerce
If you’re running a WordPress website, it is very common to use Google Analytics to track and analyze the visitors to your website. If you are selling on your website, you should be using Google Analytics e-commerce Tracking. But did you know that Google Analytics also has some advanced e-commerce tracking features: The e-commerce reports
Read More...How to Easily Set Up a Google Analytics Stats Dashboard on WordPress
While a WordPress Website shows website stats when you log into your admin panel, the numbers are limited. The MonsterInsights plugin adds a stats dashboard to your WordPress control panel, enabling you to view advanced traffic and other stats about your website from Google Analytics without having to visit the GA website specifically. This plugin
Read More...How to Create a Google Analytics Account
In this post, we’ll show you how to add Google Analytics to create a Google Analytics account to use with your WordPress website. Step 1: Sign In to Google The first thing you’ll need to do is log in or sign up for a Google account. To get started, you’ll need to open the Google Analytics
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