Digital Marketing for Small Business

You Know You Need An Online Digital Marketing Strategy – But Where Do You Start and Who Do You Trust?

These days having an online digital marketing presence isn’t optional — it’s a requirement. But let’s face it. Digital marketing can be confusing and overwhelming for most business owners. I get that – you’re the expert at what you do and have better things to worry about (like managing your business!) But here’s a fact: if your business doesn’t have a strong digital marketing strategy and potential clients or customers can’t find you online, your business will struggle and get left behind…Keep reading to find out how our digital marketing agency can help your business grow…

Your Customers Are Just Like You: How Do You Find Products and Services When You Shop? This is where Digital Marketing comes in to play.

Think about how you look for products or services. When you want to purchase a product or need to hire a service company, what do you do first? If you’re like most consumers – a whopping 97% – you go online to research products or services. Yup. You pull out your mobile smart phone, get out your tablet or turn on your trusty computer, go to Google and do a search for what you’re looking for. If you don’t find what you’re looking for in the search engine results, you probably quickly move on, change the search keywords you use on Google and try your luck again until you find websites that have the information you’re looking for.

If you’re like a lot of people, you might even ask a friend or someone you trust for a product or service company recommendation. But once you get that recommendation, chances are you’ll still probably go online to do more research on the recommended company or product. (Oh, and while you’re searching, you’ll probably also take a look at the product or business’ reviews — which are important to a business’ reputation because 88% of buyers trust them as much as personal recommendations.) Once you find a company online that has the product or service you’re interested in, THEN you get in your car and drive to that local business or pick up the phone to call them.

As you can see, the Internet is the NEW way to shop and find local businesses…

What does this mean for your business? If you’re not showing up on the first few pages of Google when potential customers search for what you have to offer, you’re missing out — 91.5% of traffic comes from the first page of search engine results pages (SERPs).

But do you want to know the beauty of all this digital marketing stuff? By having a killer digital marketing strategy for your business, highly targeted and motivated customers will find YOU online! If you have a solid digital marketing plan and strategy, you won’t have to struggle as much to find a fresh stream of prospective customers or clients, because these qualified, ready-to-buy prospects will be online seeking out and finding you.

Find out more about the Internet marketing services we offer to help you grow your business. Run FREE SEO Reports and Website Audit Reports to see how your site looks!

Service Spotlight: Reputation Marketing (aka Reputation Management)
Do you know how many positive online recommendations your business has? Do you have negative ones? If you don’t have any at all that looks bad, too. As a business you want to build a 5-star reputation. Why? what-is-reputation-managementBecause now more than ever people look up a business’ online reviews before they decide which business they will go to to make a purchase. Additionally, Google and other search engines — like Bing and Yahoo! — prominently display a business’ online ratings in the search engine result pages (SERPs).

You no longer have to struggle to find the best way to ask a happy customer to leave you a review.