Digital marketing analytics is the translation of customer behavior into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns.
If you’re running a WordPress website, it is very common to use Google Analytics to track and analyze the visitors to your website. If you are selling on your website, you should be using Google Analytics e-commerce Tracking. But did you know that Google Analytics also has some advanced e-commerce tracking features: The e-commerce reports
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In today’s digital age, competition among businesses is not restricted to local competitors or brick and mortar establishments. With the likes of Amazon, Ebay, Seamless, Eat24, Rover, ThumbTack, and others no business is safe from competitive pricing and the convenience that conducting digital business has to offer. To actually compete, businesses must have a strong
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Running a successful business alone is difficult enough. Learning how to find keywords is absolutely something most small business owners don’t have the time nor the energy for. However, the reality is that you will struggle massively online without the use and correct placement of keywords. Whether you own a WordPress website or any other,
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In a world where users spend only seconds browsing search engine results pages, content is king. Building a digital brand narrative will give your business a greater sense of professionalism and create trust between you and your customers. Check out this October 2019 article published by the American Marketing Association, “How to Optimize Your Digital
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Whether you’re a blogger or an online business owner, it’s important for you to have a strong online presence. For this you need to have a search engine friendly website which can get you a high search engine ranking. Additionally, you’ll want a responsive website that renders your content well across the various screen sizes
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While a WordPress Website shows website stats when you log into your admin panel, the numbers are limited. The MonsterInsights plugin adds a stats dashboard to your WordPress control panel, enabling you to view advanced traffic and other stats about your website from Google Analytics without having to visit the GA website specifically. This plugin
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If you’ve got a WordPress website for your small business and your goal is to sell your products or services online, the WPForms plugin will be invaluable to you! The plugin enables you to accept online payments from your customers so that they can view your content or purchase your products or services easily and
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Do you ever become disappointed by the fact that you aren’t getting the desired results from the forms on your WordPress website? It might appear as though no one is interested in filling out your order form or contact form. The opposite might be true, however. It’s more likely that some readers start filling out
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Is your company’s website attractive and easy to use? Have you found yourself wondering, “Does my business need a new website?” Is it inviting enough that visitors feel compelled to explore it? Did your WordPress website development team utilize attention-grabbing colors and graphics? Is your website generating a growing number of visitors? If your answer
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In this post, we’ll show you how to add Google Analytics to create a Google Analytics account to use with your WordPress website. Step 1: Sign In to Google The first thing you’ll need to do is log in or sign up for a Google account. To get started, you’ll need to open the Google Analytics
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