Digital marketing is constantly evolving and changing for the better, and each new day brings an exciting new update or feature. Digital platforms are being updated rapidly, with the recent example of Facebook shaking things up by making changes to its News Feed algorithm. It can be difficult to stay abreast with all the new changes happening in the industry, and if you feel short-changed, we are going to shed some light on the emerging digital marketing trends you should keep an eye on.
1. Get ready to consume in virtual and augmented worlds
Virtual reality is going to be the future, and it is being implemented heavily in digital platforms. You can already notice it on many social media platforms, which have adopted VR and AR into their algorithms, with 360-video publishing on Facebook and Google Cardboard. Snapchat has also offered users AR by allowing them to project their virtual self into the real world with 3-D bitmoji.
The speed at which this technology is evolving and being adopted is breakneck, and major brands like McDonald’s and IKEA have revealed plans of implementing it. IKEA plans to release a virtual shopping application that allows users to preview furniture in their home before they purchase it.
2. Voice search will change the SEO industry
Everyone is familiar with Alexa devices, and how they have changed the way people live. Now, whenever you want to plan your movie night, you can simply have Alexa order you a pizza, and you will have it delivered to your doorstep. The future of search is going to be through searchable and voice devices like Alexa, as these devices will recover information based on our learning tendencies and preferences. This will mean marketers must change their strategies to find out how to build applications that respond to these devices.
We at Astound Media are here to help you navigate these emerging digital marketing trends. Take a look through the services we offer and choose the one that best fits the needs of your company and let us help you redefine the status quo & CAPTIVATE your audience.