5 Ways to Market a Product or Service

5 Ways to Market a Product or Service

If you have ever created and have had to market a product or service, you know how difficult it can be to get the word out and generate sales. Your product or service could be the best, but if you don’t promote it properly, no one will know about it, and it will hurt you in the long run. Here are some creative ways to market a new product or service online for your business.

How to Market a Product or Service

The options are endless when it comes to marketing a new service or product, or at least it can seem that way. It is challenging to figure out where to start, what digital marketing tactics to use, and determining how to measure it all. There are many ways to market your product or service online. What works for your business may not work for the next and will depend on a series of factors.  Here are nine ways to market a new product or service online.

1. Offer Customers an Exclusive Offer of Sorts

Loyal customers are challenging to come by, and are a vital part of how to promote a product or service. Existing customers are most likely the first ones who will buy a new product or service that you are offering. Offer those current customers an exclusive preview of your new product and couple it with a special offer or discount. An exclusive offer can take the form of a private, pre-launch party, an online preview, a webinar, a digital tour, a special event, or a special invitation to test out your latest product or service.

These types of exclusive offers to customers makes them feel good and keeps them coming back to buy again.

2. Conduct Social Media Giveaways & Contests

Contests, sweepstakes, and giveaways are popular when it comes to promoting a product or service online. They are most known for campaigns that are meant to increase awareness, gain new followers, and sometimes even demand and lead generation.

Social media contests are a fun way to engage with your current audience, get new ones, and effectively promote your product or service.

Social media giveaways in specific are a vital component of social media marketing for clothing brands. Often, clothing brands give customers and influencers exclusive chances to own their products. If you are planning on creating a clothing line, this can certainly be an option for you. However, the opportunities with these types of campaigns do not stop there. Contact us to find out how social media contents and sweepstakes can fit your business.

3. Email Marketing & Email Automation

Did you know that personalized emails deliver six times higher transaction rates when compared to generic emails? Equally impressive and astonishing is the fact that only 39% of online retailers send personalized product recommendations via email.

Email marketing and newsletters, offers, drip campaigns, and content drips via email, for example, allow you to communicate with your customers and prospects quickly and efficiently. Once you have their email address captured, offering them exclusive discounts and promotions is also a great way to generate sales via email.

4. Use Facebook Ads

With over 2.4 billion active users around the world per month, Facebook is now a must for those looking to promote a product or service. Facebook ads are incredibly effective at getting your message in front of the audience that you define.  Facebook is particularly useful in granularly targeting your audience, and audience segments, given the sheer amount of data that Facebook collects on its users and makes available to us, the marketers. You can target on Facebook based on gender, age, location, interest, job titles, and more.

5. Share Your Customer Reviews

One of the best ways to market a product or service is to let your prospective customers see what your current customers are saying. Heck, let them speak to one another right on your site by asking questions, facilitating product recommendations, or merely listing out customer reviews on your squeeze page can make a difference.

If you have a new product or service that you are looking to promote, try out one of these five ideas for your business. If you’ve been successful with another promotion, let us know in the comments below!

Bonus 1

You know it is important to have a website. A website is your digital storefront. That’s beginning to be common knowledge. What is not common is a website that is integrated with all of the ideas above, helps you measure and analyze data, and facilitates what the industry refers to as a funnel.

Jorge Leger on EmailJorge Leger on Linkedin
Jorge Leger
I have a diverse background and experience that qualifies me as a Marketing Operations Expert. My knowledge includes Management Consulting for Small Businesses, Entrepreneurs, and Nonprofit organizations. As a Marketing Operations professional, my specialties and disciplines are broad.

They include but are not limited to, marketing strategy development, marketing operations design and optimization, marketing automation, sales operations, content development, content marketing, content monetization, web development, design, sales and information architecture. I pride myself on being technical, strategic, and tactical. I work well as the liaison between the technical and non-technical project stakeholders, and I work diligently to achieve results.

_____________________________________________________________________________

Tengo una amplia experiencia y antecedentes que me califican como un experto en operaciones de marketing. Mi conocimiento incluye consultoría de administración para pequeñas empresas, empresarios y organizaciones sin fines de lucro. Como profesional de Marketing Operations, mis especialidades y disciplinas son amplias.

Incluyen, entre otros, desarrollo de estrategias de marketing, diseño y optimización de operaciones de marketing, automatización de marketing, operaciones de ventas, desarrollo de contenido, marketing de contenido, monetización de contenido, desarrollo web, diseño, ventas y arquitectura de la información. Me enorgullezco de ser técnico, estratégico y táctico. Trabajo bien como enlace entre las partes interesadas del proyecto técnico y no técnico, y trabajo diligentemente para lograr resultados.