Email Marketing

Email Marketing

Email Marketing

You’re probably here to learn how email marketing can elevate your business. But, before we start, let me tell you a short story about email itself. The history of electronic mail stretches far back, all the way to the 1960s, so it’s actually older than the Internet! So yeah, it’s been with us a veeeeery long time. But still, I wouldn’t call it old. Rather, I’d call it traditional.

So how does this long-established communication method compare to the newbies like social media? Well, first off, many people simply don’t like social networks – they’re not active on them or haven’t even set up an account. But everybody’s got email address, right?

Secondly, most of the other marketing tools out there, like PPC, are great for bringing in new customers, but they’re poorly applicable when it comes to maintaining relationships with them. On the other hand, email marketing can be used for both.

Let’s see how.

Imagine that a small gift, a discount or let’s say free shipping, is offered to your prospect if he subscribes to your email newsletter. From there you send him the first email with the promised benefit and, BOOM, you got a new customer.

But email marketing really excels at maintaining the relationship with your customer. The moment you have his/her email address, you can remind them any time you need – send him new products you sell, what’s on sale for the week, what’s trending… Moreover, you can send him/her tailor-made offers based on his/her preferences or prior purchases. This way you can really encourage customers to get back to you and…you know…do some more business with you, right?

So now you know what email marketing is good for, so what’s OUR role in this?

  • Do you know how to effectively build up your mailing list?
  • …how often you should send newsletters?
  • …how to catch attention with your emails instead of spamming your customers?
  • …how to set up a system that will automate the mailing process?

Well, those are questions we’ll be happy to answer!

So, make the most out of email marketing for your business and contact us today!

You’re probably here to learn how email marketing can elevate your business. But, before we start, let me tell you a short story about email itself. The history of electronic mail stretches far back, all the way to the 1960s, so it’s actually older than the Internet! So yeah, it’s been with us a veeeeery long time. But still, I wouldn’t call it old. Rather, I’d call it traditional.

So how does this long-established communication method compare to the newbies like social media? Well, first off, many people simply don’t like social networks – they’re not active on them or haven’t even set up an account. But everybody’s got email address, right?

Secondly, most of the other marketing tools out there, like PPC, are great for bringing in new customers, but they’re poorly applicable when it comes to maintaining relationships with them. On the other hand, email marketing can be used for both.

Let’s see how.

Imagine that a small gift, a discount or let’s say free shipping, is offered to your prospect if he subscribes to your email newsletter. From there you send him the first email with the promised benefit and, BOOM, you got a new customer.

But email marketing really excels at maintaining the relationship with your customer. The moment you have his/her email address, you can remind them any time you need – send him new products you sell, what’s on sale for the week, what’s trending… Moreover, you can send him/her tailor-made offers based on his/her preferences or prior purchases. This way you can really encourage customers to get back to you and…you know…do some more business with you, right?

So now you know what email marketing is good for, so what’s OUR role in this?

  • Do you know how to effectively build up your mailing list?
  • …how often you should send newsletters?
  • …how to catch attention with your emails instead of spamming your customers?
  • …how to set up a system that will automate the mailing process?

Well, those are questions we’ll be happy to answer!

So, make the most out of email marketing for your business and contact us today!

 

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Jorge Leger
Hi, I am Jorge. I have a diverse background and experience that qualifies me as a Marketing Operations Expert. My knowledge includes Management Consulting for Small Businesses, Entrepreneurs, and Nonprofit organizations. As a Marketing Operations professional, my specialties and disciplines are broad. They include but are not limited to, marketing strategy development, marketing operations design and optimization, marketing automation, sales operations, content development, content marketing, content monetization, web development, design, sales and information architecture. I pride myself on being technical, strategic, and tactical. I work well as the liaison between the technical and non-technical project stakeholders, and I work diligently to achieve results.