PROJECT OVERVIEW
From 2020 through 2023, we partnered with Pregones/Puerto Rican Traveling Theater (Pregones/PRTT) to produce and evolve a series of branded videos supporting the organization’s fundraising, donor engagement, and promotional efforts. The Pregones/PRTT Fundraising Videos were developed to communicate the theater’s artistic legacy, community impact, and continued commitment to Puerto Rican and Latinx performing arts in New York City.
Our work included recording, editing, branding, and producing the original videos, along with revisiting select pieces over multiple campaigns to update footage, messaging, and creative elements. This iterative approach allowed the Pregones/PRTT Fundraising Videos to remain relevant as fundraising priorities and organizational messaging evolved over several years.
The resulting collection included a 2-minute fundraising video, a 30-second short-form fundraising video, and a 60-second promotional video for Zip Tickets. Together, the three pieces provided Pregones/PRTT with flexible video assets for different audiences and digital contexts, supporting its donation page, social media, digital outreach, and promotion of the Zip Tickets offering.
AT A GLANCE
CLIENT
Pregones/Puerto Rican Traveling Theater (Pregones/PRTT)
DELIVERABLES
2 Long-Form Fundraising Videos, 30-Second Short-Form Fundraising Video, Updated Campaign Iterations
VIDEO AD DURATIONS
30 Seconds, 60 Seconds, 2 Minutes
