We developed a complete brand identity for Local Cleaning Services, drawing inspiration from the New York City transit system to reflect the company’s metropolitan focus, reliability, and momentum. The visual system paired bold typography and directional iconography with a color palette influenced by the clarity and rhythm of urban transit signage.

The engagement extended through website design and development, along with an animated intro video featuring custom motion graphics and professional voiceover. Used both on the website and as a promotional asset for social media, the video carried the new identity into motion.