PROJECT OVERVIEW
We worked with Pregones/Puerto Rican Traveling Theater (Pregones/PRTT) on the promotional campaign for March Is Music 2025, a South Bronx concert series featuring Latin, jazz, fusion, and classical artists across ten live performances.
Building on the visual identity originally developed by designer Jeison R., we extended the established creative direction for March Is Music 2025 across a coordinated suite of print advertising and promotional materials. The campaign included pieces for community distribution, multiple advertising formats for amNewYork and Harlem Community News, and 11×17 posters displayed throughout partner venues and community spaces.
Each piece was adapted to its specific format and audience while maintaining a cohesive visual system throughout the March Is Music 2025 campaign, translating the series’ energetic creative direction across print, newspaper advertising, and promotional applications.
AT A GLANCE
CLIENT
Pregones/Puerto Rican Traveling Theater (Pregones/PRTT)
COLLABORATION WITH
Jeison R., Original Visual Identity
DELIVERABLES
5×5 Promotional Card,
Full-Page Newspaper Advertisement,
Half-Page Newspaper Advertisement,
Quarter-Page Newspaper Advertisement,
11×17 Promotional Poster
5×5 PROMOTIONAL POSTCARD – FRONT – WITH PRINTER’S MARKS
5×5 PROMOTIONAL POSTCARD – BACK – WITH PRINTER’S MARKS
5×5 PROMOTIONAL POSTCARD – FRONT
5×5 PROMOTIONAL POSTCARD – BACK
AMNEWYORK HALF-PAGE AD
AMNEWYORK FULL-PAGE AD – WITH PRINTER’S MARKS
HARLEM COMMUNITY NEWS QUARTER-PAGE AD
11×17 PROMOTIONAL POSTER – WITH PRINTER’S MARKS
