Harlem Hellfighters on a Latin Beat

We partnered with Pregones/Puerto Rican Traveling Theater (Pregones/PRTT) to create the Harlem Hellfighters Video Campaign for Harlem Hellfighters on a Latin Beat, an original music theater production celebrating the historic encounter of Black and Puerto Rican musician-soldiers during World War I. Developed by director Rosalba Rolón and composer Desmar Guevara, the production honors the 369th Infantry Regiment, known as the Harlem Hellfighters, and the Puerto Rican musicians who contributed to its distinctive sound and legacy.

For the production’s 2022–23 Mainstage run, the Harlem Hellfighters Video Campaign included a series of five promotional video ads designed to introduce audiences to the story, music, performers, and cultural significance of the production. Each video combined performance footage, narrative excerpts, typography, and motion graphics to create concise promotional pieces tailored for digital audiences.

Together, the five-video campaign extended the production’s visual storytelling beyond the stage while maintaining a cohesive identity across the full series. The resulting digital assets helped build awareness and generate interest in the production while giving Pregones/PRTT a coordinated collection of promotional content for social media and other digital channels.