PROJECT OVERVIEW
We worked with Ada Rojas as she launched Gypsy in the City, her lifestyle and beauty platform, developing the foundational brand identity and website that established her early digital presence. The Gypsy in the City Brand Identity & Web Design engagement began from the ground up, creating a cohesive visual direction that combined an elegant logo system, modern typography, and a warm editorial aesthetic reflective of her emerging personal brand.
The brand identity provided a consistent visual foundation for the platform, while the website translated that system into a polished digital experience built around lifestyle, beauty, fashion, and editorial content. Together, the identity and website gave Ada a professional platform for publishing original content, growing her audience, and supporting early brand collaborations.
The Gypsy in the City Brand Identity & Web Design work helped establish the visual and digital foundation for Ada’s growing online presence. The platform was later reimagined under a new name as her career evolved, with Ada going on to work with national beauty, fashion, and lifestyle brands across a range of digital activations.
AT A GLANCE
CLIENT
Ada Rojas (formerly Gypsy in the City)
DELIVERABLES
Logo System, Brand Guidelines, Visual Identity System, Editorial Website Design
ADA ROJAS BRAND IDENTITY AND WEBSITE DESIGN
BRAND IDENTITY GUIDELINES
BRAND IDENTITY PHILOSOPHY
BRAND GUIDELINES TABLE OF CONTENTS
BRAND GUIDELINES INTRODUCTION
BRAND GUIDELINES USAGE RULES
BRAND VALUES
LOGO SYSTEM
LOGO USAGE GUIDELINES
BRAND COLOR PALETTE
BRAND TYPOGRAPHY
IMAGE STYLING GUIDELINES
