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WordPress Best Practices You Should Know

What is Process Optimization and Why You Should Do It?

Business operations have come a long way since the industrial revolution began. Today, the competition is so intense that organizations have to focus on minimizing even the slightest leaks in their systems and plug loop holes that would otherwise mean losing out in a race that is down to the wire. This is where the concept

Why a Digital Marketing Strategy is a Smart Investment

There are a lot of reasons why you must think about developing a digital marketing strategy. It has become the most important thing for a business, because everything related to marketing has gone digital. Now if you have a plan, you must execute it properly to engage your audiences and ensure more visibility online. You

The Common WordPress Mistakes to Avoid

WordPress is without a doubt the leading platforms out there, but it can be extremely easy to make mistakes that can come back to haunt you. Anyone can make a mistake, which is how you get experience — through mistakes and failures. However, if you have the chance to avoid making basic errors you should

Simple but Effective WordPress Plugin Development Practices to Follow

When it comes to WordPress best practices, you can’t ignore not WordPress plugin development, since it is integral to your WordPress website. To ensure that you don’t have anything to worry about when developing WordPress plugins, we are going to share some of the main rules. It doesn’t matter if you are an inexperienced plugin

Myths about Using WordPress Themes

There is a lot of hype surrounding the WordPress theme industry, which has been growing exponentially and has become a very profitable business venture. There is a massive market for professional themes, which is crowded with WordPress designers, who are releasing new themes every day. The good news is that there is no shortage of

Simple Google Analytics Tips for Increasing Your Conversion Rate

Worried about your conversion numbers not improving? Don’t worry because we are going to share some simple Google Analytics tips for increasing your conversion rate. Keep in mind that what we are going to share isn’t a magic recipe for improving your conversions overnight. It is going to take time before you see results, and

Emerging Digital Marketing Trends to Keep an Eye On

Digital marketing is constantly evolving and changing for the better, and each new day brings an exciting new update or feature. Digital platforms are being updated rapidly, with the recent example of Facebook shaking things up by making changes to its News Feed algorithm. It can be difficult to stay abreast with all the new

Website Design and Development Guidelines to Follow in 2018

In the global marketplace, today, you must do more than simply have a digital presence. Competition in the market is extremely tough, and if you want to make an impact on your competition, then you must invest in a new website. The internet is full with poor website designs, which don’t deliver quality content and

Why is Google Analytics Important and How to Use it?

You must have come across the terms ‘website statistics’ and ‘website analytics’, and wondered their importance and relevance for your business. To help you understand these terms better, we must delve into the importance of Google analytics, and how you should use them. What are website analytics? Website analytics is all about the reporting, analysis,