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How to Add Scroll Depth Tracking in WordPress with Google Analytics

5 Ways to Market a Product or Service

If you have ever created and have had to market a product or service, you know how difficult it can be to get the word out and generate sales. Your product or service could be the best, but if you don’t promote it properly, no one will know about it, and it will hurt you

WordPress vs. Weebly vs. Wix vs. Squarespace

WordPress vs. SquareSpace

We live in a digital era where no business can run successfully without having a website. A website is your digital storefront. As a result, countless people head to their favorite search engine and search for WordPress vs SquareSpace or countless other comparison key-phrases. In this post, we discuss two of the many website platforms

Why WordPress for E-Commerce?

We use and recommend using WordPress for e-commerce. E-commerce started to grow significantly in the last 5 years or so and it now accounts for 11% total retail sales. eMarketer expects global e-commerce sales to reach $4.058 trillion by 2020, representing 15% of total retail sales. It is estimated that e-commerce will account for over

How to set up Stripe for WooCommerce

If you are thinking about creating an eCommerce website or have one already with WooCommerce installed, chances are you need to capture credit card payments. Find out how to set up Stripe for WooCommerce. One of the easiest ways to do this is with Stripe. We will cover how to set up these tools to

Digital Marketing Analytics & Measurement

The Purpose of Measurement There are many reasons why businesses and organizations decide to measure performance when it comes to their digital marketing. Some are looking for specific insight into their marketing efforts, like pay per click, to optimize for performance, while others are looking to get an idea of what their audience attributes are.

How To Integrate MailChimp and WordPress for the Pros

If you need proof as to why you should up your email marketing game, 72% of people prefer to get business communications via email and the ROI on email marketing can be as high as $38 for every $1 spent. We find that to be a good enough reason to learn how to integrate MailChimp and WordPress.

PageSpeed Insights vs WP Engine + WP Rocket

PageSpeed Insights often creates a misconception of poor performance. Speed and performance optimization is an on-going battle. Here is an excerpt that better explains the issues with using it to gauge a site‘s performance. It includes links to resources that can help paint the picture. “A big issue with Google PageSpeed is that it does

Build Your Email List in WordPress using OptinMonster