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Why Migrating to WordPress Can Benefit Your Small Business

15 July

WordPress rocket launching from a tablet screen, symbolizing digital growth and website development by Astound Media.

Introduction to The WordPress Content Management System

WordPress, known as the most versatile and popular Content Management System (CMS) in the market today, was first released primarily for blogging. Nowadays, every significant business is designing its website on WordPress, which can be easily modified and updated. Out of more than 1 billion websites on the internet, around 28% are on WordPress! There

14 July

Making Sense of Marketing Operations and the Role It Plays in Businesses Today!

Businesses that are looking to streamline their revenue realize the importance of Marketing Operations and the role it plays in stretching their marketing dollars. Organizations are continually leveraging technology to keep pace with the speed of the business world and gain critical insight into business performance and customer needs. There is no denying that in

13 July

Hand holding a pencil pointing at various analytics charts on paper, including line, bar, and donut charts, with a laptop in the background, illustrating key metrics for measuring online marketing performance.

Analytics 101 – What can You Measure?

12 July

Choosing a WordPress Theme

11 July

Mural illustrating creative ideas and analytics concepts, featuring mathematical equations, graphs, and colorful designs symbolizing digital strategy and innovation.

Critical Google Analytics Metrics You Should Track

4 Reasons why Google Analytics Rocks! Google Analytics is an extremely useful tool for all websites, since it allows you to measure every aspect of your customers. There are different metrics measured on Google Analytics, and if you aren’t familiar with the importance of those metrics, it can be difficult to create and execute your

10 July

Adobe Flash Player, is it Still Important Today?

HTML5 is already on the rise, which shouldn’t be news to many of you, but what is interesting is that Adobe Flash is about to become obsolete. Apple has already highlighted the lack of touch support, security issues, and poor performance of Flash. It has been labeled as an outdated and older technology that is

9 July

Man working on a computer displaying "Computer Programming" in a collaborative workspace with colleagues in the background.

Essential Skills Every Web Developer Must Have in their Locker

One of the hottest industries currently, without a shadow of doubt, is the web development industry. The statistics back it up — with the Bureau of Labor Statistics revealing that employment for a web developer is going to grow by nearly 30% in the next 5 years! That is way ahead of any other occupation

8 July

Person using a computer to analyze Google Analytics dashboard with business charts and metrics, focused on content marketing success.

How to Use Google Analytics to Measure Content Marketing Success

Google Analytics is one of the most powerful tools out right now, but using it can be confusing for some people because of all the different metrics on there. What should you be looking at? And how do you measure the different metrics to find the right answer? The world of Google Analytics can make

7 July

Reasons You Should be Using Google Tag Manager Right Now

If you don’t know anything about the latest tag management system from Google, you are missing out on a lot. The Google Tag Manager (GTM) streamlines the process of making tags for sending user interaction data directly to Google Analytics (GA). The system is easy to use, adds scalability to websites, helps save time, and

6 July

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