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Digital marketing analytics is the translation of customer behavior into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns.
Reasons Why Adobe Flash Player is Still Important Today
HTML5 is already on the rise, which shouldn’t be news to many of you, but what is interesting is that Adobe Flash is about to become obsolete. Apple has already highlighted the lack of touch support, security issues, and poor performance of Flash. It has been labeled as an outdated and older technology that is
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Essential Skills Every Web Developer Must Have in their Locker
One of the hottest industries currently, without a shadow of doubt, is the web development industry. The statistics back it up — with the Bureau of Labor Statistics revealing that employment for a web developer is going to grow by nearly 30% in the next 5 years! That is way ahead of any other occupation
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How to Use Google Analytics to Measure Content Marketing Success
Google Analytics is one of the most powerful tools out right now, but using it can be confusing for some people because of all the different metrics on there. What should you be looking at? And how do you measure the different metrics to find the right answer? The world of Google Analytics can make
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Reasons You Should be Using Google Tag Manager Right Now
If you don’t know anything about the latest tag management system from Google, you are missing out on a lot. The Google Tag Manager (GTM) streamlines the process of making tags for sending user interaction data directly to Google Analytics (GA). The system is easy to use, adds scalability to websites, helps save time, and
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