Content and Inbound Marketing

Content and Inbound Marketing

Content and Inbound Marketing

Content…or Inbound Marketing. Before telling you more about this modern approach, you must truly understand how traditional Outbound Marketing works.

In this older concept, the center of the process is the marketing message you want to spread out to your potential customers. And you can use various ways to do that: cold calls, TV or radio advertising, direct mail or newspaper ads. I’m not telling you these methods don’t work. They do, but they have soooo many disadvantages.

First, you need to spend a RIDICULOUS amount of money to get your marketing message to people. Second, not all of these people are actually your target audience, so only a part of them will react. Last but not least, some people will probably get angry since outbound marketing is sometimes perceived as aggressive advertising.

Content, or Inbound Marketing, on the other hand, is an entirely different story.

The center of the process is…guess what…CONTENT. It’s all about creating something interesting, helpful, …enjoyable. An Article, Blog, Video, Infographics – something that your prospects might be naturally attracted to when browsing the web or social networks. It’s a lot cheaper, more effective and nonaggressive.

To be honest, you’re watching a content marketing right now.

So, how can we help you more?

  • We will find the right types of content for your business,
  • optimize it for search engines to get you ranked higher,
  • promote your content on social media and other channels,
  • and finally…improve the conversion rates to turn even more visitors into customers.

Wait no more! Contact us today!

Content and Inbound Marketing

Content…or Inbound Marketing. Before telling you more about this modern approach, you must truly understand how traditional Outbound Marketing works.

In this older concept, the center of the process is the marketing message you want to spread out to your potential customers. And you can use various ways to do that: cold calls, TV or radio advertising, direct mail or newspaper ads. I’m not telling you these methods don’t work. They do, but they have soooo many disadvantages.

First, you need to spend a RIDICULOUS amount of money to get your marketing message to people. Second, not all of these people are actually your target audience, so only a part of them will react. Last but not least, some people will probably get angry since outbound marketing is sometimes perceived as aggressive advertising.

Content, or Inbound Marketing, on the other hand, is an entirely different story.

The center of the process is…guess what…CONTENT. It’s all about creating something interesting, helpful, …enjoyable. An Article, Blog, Video, Infographics – something that your prospects might be naturally attracted to when browsing the web or social networks. It’s a lot cheaper, more effective and nonaggressive.

To be honest, you’re watching a content marketing right now.

So, how can we help you more?

  • We will find the right types of content for your business,
  • optimize it for search engines to get you ranked higher,
  • promote your content on social media and other channels,
  • and finally…improve the conversion rates to turn even more visitors into customers.

Wait no more! Contact us today!

Jorge Leger on EmailJorge Leger on Linkedin
Jorge Leger
I have a diverse background and experience that qualifies me as a Marketing Operations Expert. My knowledge includes Management Consulting for Small Businesses, Entrepreneurs, and Nonprofit organizations. As a Marketing Operations professional, my specialties and disciplines are broad.

They include but are not limited to, marketing strategy development, marketing operations design and optimization, marketing automation, sales operations, content development, content marketing, content monetization, web development, design, sales and information architecture. I pride myself on being technical, strategic, and tactical. I work well as the liaison between the technical and non-technical project stakeholders, and I work diligently to achieve results.

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Tengo una amplia experiencia y antecedentes que me califican como un experto en operaciones de marketing. Mi conocimiento incluye consultoría de administración para pequeñas empresas, empresarios y organizaciones sin fines de lucro. Como profesional de Marketing Operations, mis especialidades y disciplinas son amplias.

Incluyen, entre otros, desarrollo de estrategias de marketing, diseño y optimización de operaciones de marketing, automatización de marketing, operaciones de ventas, desarrollo de contenido, marketing de contenido, monetización de contenido, desarrollo web, diseño, ventas y arquitectura de la información. Me enorgullezco de ser técnico, estratégico y táctico. Trabajo bien como enlace entre las partes interesadas del proyecto técnico y no técnico, y trabajo diligentemente para lograr resultados.