Digital marketing analytics is the translation of customer behavior into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns.
Google Analytics is one of the most powerful tools out right now, but using it can be confusing for some people because of all the different metrics on there. What should you be looking at? And how do you measure the different metrics to find the right answer? The world of Google Analytics can make
Read More...
If you don’t know anything about the latest tag management system from Google, you are missing out on a lot. The Google Tag Manager (GTM) streamlines the process of making tags for sending user interaction data directly to Google Analytics (GA). The system is easy to use, adds scalability to websites, helps save time, and
Read More...
As time progresses, the world begins to change, both physically and metaphorically. The secret to human development and evolution lies in changing with it. However, psychological studies have suggested, time and again, that human beings are afraid of what they don’t understand. “The secret to change is to focus all your energy not on fighting
Read More...
Business operations have come a long way since the industrial revolution began. Today, the competition is so intense that organizations have to focus on minimizing even the slightest leaks in their systems and plug loop holes that would otherwise mean losing out in a race that is down to the wire. This is where the concept
Read More...
There are a lot of reasons why you must think about developing a digital marketing strategy. It has become the most important thing for a business, because everything related to marketing has gone digital. Now if you have a plan, you must execute it properly to engage your audiences and ensure more visibility online. You
Read More...
WordPress is without a doubt the leading platforms out there, but it can be extremely easy to make mistakes that can come back to haunt you. Anyone can make a mistake, which is how you get experience — through mistakes and failures. However, if you have the chance to avoid making basic errors you should
Read More...
When it comes to WordPress best practices, you can’t ignore not WordPress plugin development, since it is integral to your WordPress website. To ensure that you don’t have anything to worry about when developing WordPress plugins, we are going to share some of the main rules. It doesn’t matter if you are an inexperienced plugin
Read More...
There is a lot of hype surrounding the WordPress theme industry, which has been growing exponentially and has become a very profitable business venture. There is a massive market for professional themes, which is crowded with WordPress designers, who are releasing new themes every day. The good news is that there is no shortage of
Read More...
Worried about your conversion numbers not improving? Don’t worry because we are going to share some simple Google Analytics tips for increasing your conversion rate. Keep in mind that what we are going to share isn’t a magic recipe for improving your conversions overnight. It is going to take time before you see results, and
Read More...