Optimizing Your Digital Brand Narrative
In a world where users spend only seconds browsing search engine results pages, content is king. Building a digital brand narrative will give your business a greater sense of professionalism and create trust between you and your customers. Check out this October 2019 article published by the American Marketing Association, “How to Optimize Your Digital
Read More...How to Reduce Form Abandonment in 4 Simple Steps
Do you ever become disappointed by the fact that you aren’t getting the desired results from the forms on your WordPress website? It might appear as though no one is interested in filling out your order form or contact form. The opposite might be true, however. It’s more likely that some readers start filling out
Read More...7 Best Google Analytics Plugins for WordPress
Are you looking for the best Google Analytics plugin for your WordPress site? Google Analytics helps you track the visitors to your website and get detailed information about them. In this article, we’ll compare the best Google Analytics plugins for WordPress and help you choose the best one for your needs. Do You Need a
Read More...How to Add Scroll Depth Tracking in WordPress with Google Analytics
Do you want to add scroll depth tracking on your WordPress website? Scroll depth tracking allows you to see how far a user scrolls on any page. This data helps you see if your visitors are actually reading your long posts and when they lose interest, so you can modify the content to keep them
Read More...WordPress vs. SquareSpace
We live in a digital era where no business can run successfully without having a website. A website is your digital storefront. As a result, countless people head to their favorite search engine and search for WordPress vs SquareSpace or countless other comparison key-phrases. In this post, we discuss two of the many website platforms
Read More...Why Use WordPress for E-Commerce?
We use and recommend using WordPress for e-commerce. E-commerce has grown significantly over the last 5 years or so, now accounting for 11% of total retail sales. eMarketer expects global e-commerce sales to reach $4.058 trillion by 2020, representing 15% of total retail sales. It is estimated that e-commerce will account for over 15% by 2025. Tangentially,
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