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Best Practices Archives » Astound Media

Businessman interacting with a large tablet, symbolizing digital marketing strategies and optimizing online presence for small businesses.

Optimizing Your Digital Brand Narrative

In a world where users spend only seconds browsing search engine results pages, content is king. Building a digital brand narrative will give your business a greater sense of professionalism and create trust between you and your customers. Check out this October 2019 article published by the American Marketing Association, “How to Optimize Your Digital

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E-commerce website layout showcasing various products including bags, sunglasses, and shirts with pricing and sale indicators, emphasizing WordPress for online shopping.

Why Use WordPress for E-Commerce?

We use and recommend using WordPress for e-commerce. E-commerce has grown significantly over the last 5 years or so, now accounting for 11% of total retail sales. eMarketer expects global e-commerce sales to reach $4.058 trillion by 2020, representing 15% of total retail sales. It is estimated that e-commerce will account for over 15% by 2025. Tangentially,

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