Digital marketing analytics is the translation of customer behavior into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns.
You must have come across the terms ‘website statistics’ and ‘website analytics’, and wondered their importance and relevance for your business. To help you understand these terms better, we must delve into the importance of Google analytics, and how you should use them. What are website analytics? Website analytics is all about the reporting, analysis,
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To increase the interest of the reader, it’s important for bloggers to add interesting and attention grabbing images that are of course related to the post. This is because an image makes a long blog post seem visually appealing and also because it helps readers understand the text more clearly. If you have a blog
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Google Analytics is the most widely used analytical tool, utilized by more than thirty million websites. There are higher chances that you have already used the system. As such, it is important to be CCPA Compliant. Recently, California enacted a law to protect consumers’ privacy. The California consumer privacy act (CCPA) came into effect on
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If you’re running a WordPress website, it is very common to use Google Analytics to track and analyze the visitors to your website. If you are selling on your website, you should be using Google Analytics e-commerce Tracking. But did you know that Google Analytics also has some advanced e-commerce tracking features: The e-commerce reports
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In a world where users spend only seconds browsing search engine results pages, content is king. Building a digital brand narrative will give your business a greater sense of professionalism and create trust between you and your customers. Check out this October 2019 article published by the American Marketing Association, “How to Optimize Your Digital
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Do you ever become disappointed by the fact that you aren’t getting the desired results from the forms on your WordPress website? It might appear as though no one is interested in filling out your order form or contact form. The opposite might be true, however. It’s more likely that some readers start filling out
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Are you looking for the best Google Analytics plugin for your WordPress site? Google Analytics helps you to track the visitors to your website and get detailed information about them. In this article, we’ll compare the best Google Analytics plugins for WordPress and help you to choose the best one for your needs. Do You
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