Optimizing Your Digital Brand Narrative

Optimizing Your Digital Brand Narrative

In a world where users spend only seconds browsing search engine results pages, content is king. Building a digital brand narrative will give your business a greater sense of professionalism and create trust between you and your customers. Check out this October 2019 article published by the American Marketing Association, “How to Optimize Your Digital Brand Narrative“, featuring recommendations and insights from the founder of Astound.Media, Jorge Leger.

Learn more about best practices for optimizing your online content through:

1. Purposeful Search Engine Optimization

“SEO is vital to a brand’s strategy and digital brand positioning. If your customers are searching for the products or services that you offer and you are not in front of them, they won’t buy.”

2. Strategic Social Media

“Building a social media strategy helps the brand to project a ‘personality’ and build rapport with the target audience.”

3. Engaging Content

“Embrace content marketing. The more useful content that you create for your prospective customer, the better. It not only gives you the means to optimize and get ranking on search engines, but it also provides something useful to your users.”

While SEO determines how your website will rank on SERP’s, you’ll need interesting, informative and up-to-date content in order to drive that SEO. Take the time to build a brand narrative that speaks to your customers by creating a unified approach to SEO, social media and web content.

Jorge Leger on EmailJorge Leger on Linkedin
Jorge Leger
I have a diverse background and experience that qualifies me as a Marketing Operations Expert. My knowledge includes Management Consulting for Small Businesses, Entrepreneurs, and Nonprofit organizations. As a Marketing Operations professional, my specialties and disciplines are broad.

They include but are not limited to, marketing strategy development, marketing operations design and optimization, marketing automation, sales operations, content development, content marketing, content monetization, web development, design, sales and information architecture. I pride myself on being technical, strategic, and tactical. I work well as the liaison between the technical and non-technical project stakeholders, and I work diligently to achieve results.


Tengo una amplia experiencia y antecedentes que me califican como un experto en operaciones de marketing. Mi conocimiento incluye consultoría de administración para pequeñas empresas, empresarios y organizaciones sin fines de lucro. Como profesional de Marketing Operations, mis especialidades y disciplinas son amplias.

Incluyen, entre otros, desarrollo de estrategias de marketing, diseño y optimización de operaciones de marketing, automatización de marketing, operaciones de ventas, desarrollo de contenido, marketing de contenido, monetización de contenido, desarrollo web, diseño, ventas y arquitectura de la información. Me enorgullezco de ser técnico, estratégico y táctico. Trabajo bien como enlace entre las partes interesadas del proyecto técnico y no técnico, y trabajo diligentemente para lograr resultados.