Digital marketing analytics is the translation of customer behavior into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns.
If you’re running a WordPress website, it is very common to use Google Analytics to track and analyze the visitors to your website. If you are selling on your website, you should be using Google Analytics e-commerce Tracking. But did you know that Google Analytics also has some advanced e-commerce tracking features: The e-commerce reports
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In today’s digital age, competition among businesses is not restricted to local competitors or brick-and-mortar establishments. With the likes of Amazon, eBay, Seamless, Eat24, Rover, ThumbTack, and others, no business is safe from competitive pricing and the convenience that conducting digital business has to offer. A WordPress website can help your business compete in the
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In a world where users spend only seconds browsing search engine results pages, content is king. Building a digital brand narrative will give your business a greater sense of professionalism and create trust between you and your customers. Check out this October 2019 article published by the American Marketing Association, “How to Optimize Your Digital
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Do you ever become disappointed by the fact that you aren’t getting the desired results from the forms on your WordPress website? It might appear as though no one is interested in filling out your order form or contact form. The opposite might be true, however. It’s more likely that some readers start filling out
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Are you looking for the best Google Analytics plugin for your WordPress site? Google Analytics helps you track the visitors to your website and get detailed information about them. In this article, we’ll compare the best Google Analytics plugins for WordPress and help you choose the best one for your needs. Do You Need a
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Do you want to add scroll depth tracking on your WordPress website? Scroll depth tracking allows you to see how far a user scrolls on any page. This data helps you see if your visitors are actually reading your long posts and when they lose interest, so you can modify the content to keep them
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We live in a digital era where no business can run successfully without having a website. A website is your digital storefront. As a result, countless people head to their favorite search engine and search for WordPress vs SquareSpace or countless other comparison key-phrases. In this post, we discuss two of the many website platforms
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