Digital marketing analytics is the translation of customer behavior into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns.
4 Reasons why Google Analytics Rocks! Google Analytics is an extremely useful tool for all websites, since it allows you to measure every aspect of your customers. There are different metrics measured on Google Analytics, and if you aren’t familiar with the importance of those metrics, it can be difficult to create and execute your
Read More...
HTML5 is already on the rise, which shouldn’t be news to many of you, but what is interesting is that Adobe Flash is about to become obsolete. Apple has already highlighted the lack of touch support, security issues, and poor performance of Flash. It has been labeled as an outdated and older technology that is
Read More...
One of the hottest industries currently, without a shadow of doubt, is the web development industry. The statistics back it up — with the Bureau of Labor Statistics revealing that employment for a web developer is going to grow by nearly 30% in the next 5 years! That is way ahead of any other occupation
Read More...
Google Analytics is one of the most powerful tools out right now, but using it can be confusing for some people because of all the different metrics on there. What should you be looking at? And how do you measure the different metrics to find the right answer? The world of Google Analytics can make
Read More...
If you don’t know anything about the latest tag management system from Google, you are missing out on a lot. The Google Tag Manager (GTM) streamlines the process of making tags for sending user interaction data directly to Google Analytics (GA). The system is easy to use, adds scalability to websites, helps save time, and
Read More...
As time progresses, the world begins to change, both physically and metaphorically. The secret to human development and evolution lies in changing with it. However, psychological studies have suggested, time and again, that human beings are afraid of what they don’t understand. “The secret to change is to focus all your energy not on fighting
Read More...
We’ve gathered some best practices for WordPress, without a doubt the most popular content management system (CMS) in the world, which has helped thousands of business owners and content authors create and share their expertise with the world. There is massive potential for WordPress, but you won’t see the results if the application and execution
Read More...
Business operations have come a long way since the Industrial Revolution began. Today, the competition is so intense that organizations have to focus on minimizing even the slightest leaks in their systems and plugging loopholes that would otherwise mean losing out in a race that is down to the wire. This is where the concept
Read More...
WordPress is, without a doubt, the leading platform out there, but it can be extremely easy to make mistakes that can come back to haunt you. Anyone can make a mistake, which is how you get experience — through mistakes and failures. However, if you have the chance to avoid making basic errors, you should
Read More...
Worried about your conversion numbers not improving? Don’t worry, because we are going to share some simple Google Analytics tips for increasing your conversion rate. Keep in mind that what we are going to share isn’t a magic recipe for improving your conversions overnight. It is going to take time before you see results, and
Read More...