Digital marketing analytics is the translation of customer behavior into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns.
If you don’t know anything about the latest tag management system from Google, you are missing out on a lot. The Google Tag Manager (GTM) streamlines the process of making tags for sending user interaction data directly to Google Analytics (GA). The system is easy to use, adds scalability to websites, helps save time, and
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As time progresses, the world begins to change, both physically and metaphorically. The secret to human development and evolution lies in changing with it. However, psychological studies have suggested, time and again, that human beings are afraid of what they don’t understand. “The secret to change is to focus all your energy not on fighting
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Business operations have come a long way since the industrial revolution began. Today, the competition is so intense that organizations have to focus on minimizing even the slightest leaks in their systems and plug loop holes that would otherwise mean losing out in a race that is down to the wire. This is where the concept
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WordPress is without a doubt the leading platforms out there, but it can be extremely easy to make mistakes that can come back to haunt you. Anyone can make a mistake, which is how you get experience — through mistakes and failures. However, if you have the chance to avoid making basic errors you should
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Worried about your conversion numbers not improving? Don’t worry because we are going to share some simple Google Analytics tips for increasing your conversion rate. Keep in mind that what we are going to share isn’t a magic recipe for improving your conversions overnight. It is going to take time before you see results, and
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WordPress developers all have their own unique ways to go about designing and developing their websites, but what are the design trends you should follow? When you find clients interested in your expertise as a WordPress developer, you would be held accountable to higher standards. The design of any web development project is the most
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In the global marketplace, today, you must do more than simply have a digital presence. Competition in the market is extremely tough, and if you want to make an impact on your competition, then you must invest in a new website. The internet is full with poor website designs, which don’t deliver quality content and
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You must have come across the terms ‘website statistics’ and ‘website analytics’, and wondered their importance and relevance for your business. To help you understand these terms better, we must delve into the importance of Google analytics, and how you should use them. What are website analytics? Website analytics is all about the reporting, analysis,
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To increase the interest of the reader, it’s important for bloggers to add interesting and attention grabbing images that are of course related to the post. This is because an image makes a long blog post seem visually appealing and also because it helps readers understand the text more clearly. If you have a blog
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