Digital marketing analytics is the translation of customer behavior into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns.
Want to know how people are finding your site, which blog posts are most popular, or how many of your visitors are using mobile devices? All of that and more can be easily found if you install Google Analytics to WordPress and MonsterInsights. In this article, we’ll show you how to add Google Analytics to
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Are you looking for the best Google Analytics plugin for your WordPress site? Google Analytics helps you track the visitors to your website and get detailed information about them. In this article, we’ll compare the best Google Analytics plugins for WordPress and help you choose the best one for your needs. Do You Need a
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If you have ever created and had to market a product or service, you know how difficult it can be to get the word out and generate sales. Your product or service could be the best, but if you don’t promote it properly, no one will know about it, and it will hurt you in
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We live in a digital era where no business can run successfully without having a website. A website is your digital storefront. As a result, countless people head to their favorite search engine and search for WordPress vs SquareSpace or countless other comparison key-phrases. In this post, we discuss two of the many website platforms
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We use and recommend using WordPress for e-commerce. E-commerce has grown significantly over the last 5 years or so, now accounting for 11% of total retail sales. eMarketer expects global e-commerce sales to reach $4.058 trillion by 2020, representing 15% of total retail sales. It is estimated that e-commerce will account for over 15% by 2025. Tangentially,
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The Purpose of Measurement There are many reasons why businesses and organizations decide to measure performance when it comes to their digital marketing. Some are looking for specific insight into their marketing efforts, like pay-per-click, to optimize for performance, while others are looking to get an idea of what their audience attributes are. There’s no
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Understanding PageSpeed Insights PageSpeed Insights is a tool developed by Google that analyzes the content of a web page and generates suggestions to make that page faster. It provides a score based on various performance metrics, but it’s crucial to understand that this score does not directly reflect the actual loading speed of a website.
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