PageSpeed Insights vs WP Engine + WP Rocket

PageSpeed Insights vs WP Engine + WP Rocket

PageSpeed Insights often creates a misconception of poor performance. Speed and performance optimization is an on-going battle. Here is an excerpt that better explains the issues with using it to gauge a site‘s performance. It includes links to resources that can help paint the picture.

“A big issue with Google PageSpeed is that it does not measure a site’s loading speed, it simply categorizes it according to a series of performance best practices and produces a score. The problem with this approach is that performance optimization is a balancing act that combines many different factors. No single score can encompass the totality, and so that score can be misleading. In fact, it’s entirely possible for a site to have an excellent PageSpeed score, and yet load more slowly than a site with a lower score, as was demonstrated nicely by Lucy Beer on the WP Rocket blog.”

Source: How reliable is Google PageSpeed insight in measuring the speed and performance of a website?

WP Rocket, the plugin that we use for caching, wrote a great piece on the topic.

WP Engine, the leader in WordPress Hosting, offers users a few pointers for optimizing PageSpeed Insights.

The average load time for our website on its first load is 3-4 seconds. Note, this is on an uncached initial load. The website‘s “paint time” is the measure time between when a user lands on your website and when the first visual response is displayed. Ours is just milliseconds. Once our website is cached in a user’s browser, though we also use WP Rocket for all things caching, subsequent website loads take just milliseconds.

Here are four platforms that we use for all things related to website performance optimization

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Jorge Leger
I have a diverse background and experience that qualifies me as a Marketing Operations Expert. My knowledge includes Management Consulting for Small Businesses, Entrepreneurs, and Nonprofit organizations. As a Marketing Operations professional, my specialties and disciplines are broad.

They include but are not limited to, marketing strategy development, marketing operations design and optimization, marketing automation, sales operations, content development, content marketing, content monetization, web development, design, sales and information architecture. I pride myself on being technical, strategic, and tactical. I work well as the liaison between the technical and non-technical project stakeholders, and I work diligently to achieve results.

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Tengo una amplia experiencia y antecedentes que me califican como un experto en operaciones de marketing. Mi conocimiento incluye consultoría de administración para pequeñas empresas, empresarios y organizaciones sin fines de lucro. Como profesional de Marketing Operations, mis especialidades y disciplinas son amplias.

Incluyen, entre otros, desarrollo de estrategias de marketing, diseño y optimización de operaciones de marketing, automatización de marketing, operaciones de ventas, desarrollo de contenido, marketing de contenido, monetización de contenido, desarrollo web, diseño, ventas y arquitectura de la información. Me enorgullezco de ser técnico, estratégico y táctico. Trabajo bien como enlace entre las partes interesadas del proyecto técnico y no técnico, y trabajo diligentemente para lograr resultados.