Analytics 101 – What can You Measure?

Analytics Archives - ASTOUND

Analytics 101 – What can You Measure?

When you are managing a small business, it is crucial that you measure all marketing metrics. Technology is at the forefront of every major industry, and that places greater emphasis on online marketing to achieve success in business. Statistics state that more than 80% of consumers will search online before they make a purchase. This

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Critical Google Analytics Metrics You Should Track

Google Analytics is an extremely useful tool for all websites, since it allows you to measure every aspect of your customers. There are different metrics measured on Google Analytics, and if you aren’t familiar with the importance of those metrics, it can be difficult to create and execute your digital strategy. To allow you the

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How to Use Google Analytics to Measure Content Marketing Success

Google Analytics is one of the most powerful tools out right now, but using it can be confusing for some people because of all the different metrics on there. What should you be looking at? And how do you measure the different metrics to find the right answer? The world of Google Analytics can make

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Reasons You Should be Using Google Tag Manager Right Now

If you don’t know anything about the latest tag management system from Google, you are missing out on a lot. The Google Tag Manager (GTM) streamlines the process of making tags for sending user interaction data directly to Google Analytics (GA). The system is easy to use, adds scalability to websites, helps save time, and

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Simple Google Analytics Tips for Increasing Your Conversion Rate

Worried about your conversion numbers not improving? Don’t worry because we are going to share some simple Google Analytics tips for increasing your conversion rate. Keep in mind that what we are going to share isn’t a magic recipe for improving your conversions overnight. It is going to take time before you see results, and

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Why is Google Analytics Important and How to Use it?

You must have come across the terms ‘website statistics’ and ‘website analytics’, and wondered their importance and relevance for your business. To help you understand these terms better, we must delve into the importance of Google analytics, and how you should use them. What are website analytics? Website analytics is all about the reporting, analysis,

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Setting Up Google Analytics eCommerce Tracking in WooCommerce

If you’re running a WordPress website, it is very common to use Google Analytics to track and analyse the visitors to your website. But did you know that Google Analytics also has some advanced eCommerce tracking features: The Ecommerce reports allow you to analyze purchase activity on your site or app. You can see product

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