Analytics 101 – What can You Measure?

Digital Marketing Analytics » Category » Astound Media

Digital marketing analytics is the translation of customer behavior into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns.

Persona trabajando en computadora, analizando gráficos de analítica web en pantalla, destacando la importancia de Google Analytics para optimizar servicios y entender el comportamiento del visitante.

Why is Google Analytics Important?

You must have come across the terms ‘website statistics’ and ‘website analytics’, and wondered about their importance and relevance for your business. To help you understand these terms better, we must delve into the importance of Google Analytics and how you should use it. What are website analytics? Website analytics is all about the reporting,

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