Digital Marketing Analytics » Category

Digital marketing analytics is the translation of customer behavior into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns.

Hand holding a pencil pointing at various analytics charts on paper, including line, bar, and donut charts, with a laptop in the background, illustrating key metrics for measuring online marketing performance.

Analytics 101 – What can You Measure?

12 July

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Critical Google Analytics Metrics You Should Track

4 Reasons why Google Analytics Rocks! Google Analytics is an extremely useful tool for all websites, since it allows you to measure every aspect of your customers. There are different metrics measured on Google Analytics, and if you aren’t familiar with the importance of those metrics, it can be difficult to create and execute your

10 July

Person using a computer to analyze Google Analytics dashboard with business charts and metrics, focused on content marketing success.

How to Use Google Analytics to Measure Content Marketing Success

Google Analytics is one of the most powerful tools out right now, but using it can be confusing for some people because of all the different metrics on there. What should you be looking at? And how do you measure the different metrics to find the right answer? The world of Google Analytics can make

7 July

Reasons You Should be Using Google Tag Manager Right Now

If you don’t know anything about the latest tag management system from Google, you are missing out on a lot. The Google Tag Manager (GTM) streamlines the process of making tags for sending user interaction data directly to Google Analytics (GA). The system is easy to use, adds scalability to websites, helps save time, and

6 July

Rocket launching with upward trending line graph and dollar sign, symbolizing increased conversion rates through Google Analytics insights.

Simple Google Analytics Tips for Increasing Your Conversion Rate

Worried about your conversion numbers not improving? Don’t worry, because we are going to share some simple Google Analytics tips for increasing your conversion rate. Keep in mind that what we are going to share isn’t a magic recipe for improving your conversions overnight. It is going to take time before you see results, and

28 June

Persona trabajando en computadora, analizando gráficos de analítica web en pantalla, destacando la importancia de Google Analytics para optimizar servicios y entender el comportamiento del visitante.

Why is Google Analytics Important?

You must have come across the terms ‘website statistics’ and ‘website analytics’, and wondered about their importance and relevance for your business. To help you understand these terms better, we must delve into the importance of Google Analytics and how you should use it. What are website analytics? Website analytics is all about the reporting,

21 June

Business professional analyzing graphs and data on tablet, with colorful charts and statistics on a desk, relevant to digital marketing and CCPA compliance.

How to Quickly Make Your Google Analytics CCPA Compliant

Google Analytics is the most widely used analytical tool, utilized by more than thirty million websites. There are higher chances that you have already used the system. As such, it is important to be CCPA-compliant. Recently, California enacted a law to protect consumers’ privacy. The California Consumer Privacy Act (CCPA) came into effect on 1

8 June

Hand holding smartphone displaying various colorful sales analytics graphs and charts, illustrating e-commerce performance tracking for WooCommerce users.

Setting Up Google Analytics E-commerce Tracking in WooCommerce

If you’re running a WordPress website, it is very common to use Google Analytics to track and analyze the visitors to your website. If you are selling on your website, you should be using Google Analytics e-commerce Tracking. But did you know that Google Analytics also has some advanced e-commerce tracking features: The e-commerce reports

6 June

Computer monitor displaying Google Analytics dashboard with line graphs and pie chart for website performance tracking.

A Google Analytics Dashboard on WP is Easy to Set Up

While a WordPress Website shows website stats when you log into your admin panel, the numbers are limited. The MonsterInsights plugin adds a stats dashboard to your WordPress control panel, enabling you to view advanced traffic and other stats about your website from Google Analytics without having to visit the GA website specifically. This plugin

17 May

Woman using a laptop on a desk, with text highlighting Google Analytics features and a call-to-action button for signing in and starting for free.

How to Create a Google Analytics Account

In this post, we’ll show you how to add Google Analytics to create a Google Analytics account to use with your WordPress website. Step 1: Sign In to Google The first thing you’ll need to do is log in or sign up for a Google account. To get started, you’ll need to open the Google Analytics

7 May

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