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Reasons You Should be Using Google Tag Manager Right Now

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If you don’t know anything about the latest tag management system from Google, you are missing out on a lot. The Google Tag Manager (GTM) streamlines the process of making tags for sending user interaction data directly to Google Analytics (GA). The system is easy to use, adds scalability to websites, helps save time, and offers you creative space to make custom tags.

There are a lot of reasons why you should be thinking about using the Google Tag Manager (GTM) right now, and we are going to be sharing some of the best ones with you here.

1.      Security

One of the main reasons why you should be using Google Tag Manager (GTM) is that it allows you to secure your website. You have complete control over who can use your Analytics and GTM accounts, and you have the authority to revoke access as well. This keeps you in control and ensures that there are no scripting errors and mistakes on your website.

2.      Future-proof your website

The Google Tag Manager allows you to add conversion tracking and analytics to your website. It also helps you upgrade to Universal Analytics easily, which will help you make future enhancements and upgrades to your website. It is one of the simplest and easiest ways to future-proof your website and ensure you stay abreast of the latest developments.

3.      Implementation speed

Another great aspect of Google Tag Manager is that it helps increase the speed of different processes. You can create new tags or make changes to existing ones to increase their speed, and you will notice the result in launch times and deployment. You can increase the speed even further by planning with your IT team, so that changes happen faster on your website.

We at Astound Media are here to help you do all this. Take a look through the services we offer and choose the one that best fits the needs of your company. Let us help you redefine the status quo & CAPTIVATE your audience.

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Jorge Leger
Jorge Leger
Jorge Leger is the founder and digital strategist behind Astound Media, a New York–based agency helping organizations grow through smart, scalable web design and marketing. With over a decade of experience in WordPress development, SEO, and marketing automation, Jorge partners with mission-driven teams to deliver high-performing websites and campaigns that drive real results. He brings a sharp eye for strategy and a deep understanding of what it takes to stand out online—especially for small businesses and nonprofit organizations.

When he’s not leading projects or optimizing digital funnels, you’ll find him exploring ways to make technology more accessible and impactful for growing teams.

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