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Critical Google Analytics Metrics You Should Track

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4 Reasons why Google Analytics Rocks!

Google Analytics is an extremely useful tool for all websites, since it allows you to measure every aspect of your customers. There are different metrics measured on Google Analytics, and if you aren’t familiar with the importance of those metrics, it can be difficult to create and execute your digital strategy. To allow you the advantage in creating a solid digital strategy, here are some of the Google Analytics metrics that you should be tracking:

1.    New or unique visitor conversion

It is important for you to keep track of new visitors interacting with your websites and returning visitors so that you can measure the difference in improving the experience for visitors. This means focusing on what improves the overall experience for visitors so that they revisit your website.

2.    Return visitor conversion

When visitors return to your website, you should focus on two things: why they returned, and whether they converted when they arrived the first time. If they didn’t, you must find out why that was the case, because even if they didn’t convert, you made an impression on them.

3.    Value per visit in Google Analytics

Every visitor who visits your website is valuable to your business, and if you want to take full advantage of conversions on your website, you must track the value per visit. This means measuring the total number of visits and the number of conversions on your website. It can be difficult to measure this accurately because every website measures value differently.

4.    Google Analytics Bounce rate

The main goal for every website is to increase the return visitor conversion, interactions per visit, and value per visit on their website. They also want to reduce the bounce rate of visitors, which can be measured by calculating how many new visitors visit and leave the website immediately. You must track this metric to figure out why that is the case and how you can reduce bounce rate on the website.

We at Astound Media are here to help you create and execute your digital strategy. Take a look through the services we offer and choose the one that best fits the needs of your company. Let us help you redefine the status quo & CAPTIVATE your audience.

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Jorge Leger
Jorge Leger
Jorge Leger is the founder and digital strategist behind Astound Media, a New York–based agency helping organizations grow through smart, scalable web design and marketing. With over a decade of experience in WordPress development, SEO, and marketing automation, Jorge partners with mission-driven teams to deliver high-performing websites and campaigns that drive real results. He brings a sharp eye for strategy and a deep understanding of what it takes to stand out online—especially for small businesses and nonprofit organizations.

When he’s not leading projects or optimizing digital funnels, you’ll find him exploring ways to make technology more accessible and impactful for growing teams.