Digital Marketing Analytics » Category » ASTOUND
Digital marketing analytics is the translation of customer behavior into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns.
Digital Marketing Analytics & Measurement
The Purpose of Measurement There are many reasons why businesses and organizations decide to measure performance when it comes to their digital marketing. Some are looking for specific insight into their marketing efforts, like pay per click, to optimize for performance, while others are looking to get an idea of what their audience attributes are.
Read More...
How to Use Google Analytics to Measure Content Marketing Success
Google Analytics is one of the most powerful tools out right now, but using it can be confusing for some people because of all the different metrics on there. What should you be looking at? And how do you measure the different metrics to find the right answer? The world of Google Analytics can make
Read More...