Digital marketing analytics is the translation of customer behavior into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns.
Google Analytics is the most widely used analytical tool, utilized by more than thirty million websites. There are higher chances that you have already used the system. As such, it is important to be CCPA-compliant. Recently, California enacted a law to protect consumers’ privacy. The California Consumer Privacy Act (CCPA) came into effect on 1
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If you’re running a WordPress website, it is very common to use Google Analytics to track and analyze the visitors to your website. If you are selling on your website, you should be using Google Analytics e-commerce Tracking. But did you know that Google Analytics also has some advanced e-commerce tracking features: The e-commerce reports
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While a WordPress Website shows website stats when you log into your admin panel, the numbers are limited. The MonsterInsights plugin adds a stats dashboard to your WordPress control panel, enabling you to view advanced traffic and other stats about your website from Google Analytics without having to visit the GA website specifically. This plugin
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In this post, we’ll show you how to add Google Analytics to create a Google Analytics account to use with your WordPress website. Step 1: Sign In to Google The first thing you’ll need to do is log in or sign up for a Google account. To get started, you’ll need to open the Google Analytics
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Understanding your audience is crucial for the success of your e-commerce store. MonsterInsights enables you to set up Google Analytics for WooCommerce. MonsterInsights E-commerce Tracking gives you all the data you need on your WooCommerce, MemberPress, LifterLMS, or Easy Digital Downloads store. With just a few clicks, you can integrate Google Analytics for WooCommerce with
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Want to know how people are finding your site, which blog posts are most popular, or how many of your visitors are using mobile devices? All of that and more can be easily found if you install Google Analytics to WordPress and MonsterInsights. In this article, we’ll show you how to add Google Analytics to
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Are you looking for the best Google Analytics plugin for your WordPress site? Google Analytics helps you track the visitors to your website and get detailed information about them. In this article, we’ll compare the best Google Analytics plugins for WordPress and help you choose the best one for your needs. Do You Need a
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Do you want to add scroll depth tracking on your WordPress website? Scroll depth tracking allows you to see how far a user scrolls on any page. This data helps you see if your visitors are actually reading your long posts and when they lose interest, so you can modify the content to keep them
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The Purpose of Measurement There are many reasons why businesses and organizations decide to measure performance when it comes to their digital marketing. Some are looking for specific insight into their marketing efforts, like pay-per-click, to optimize for performance, while others are looking to get an idea of what their audience attributes are. There’s no
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