Marketing Tips Archives

WordPress vs. Weebly vs. Wix vs. Squarespace

CMS, Digital Marketing, Marketing Tips, WordPress

18 December

WordPress vs. SquareSpace

Best Practices, CMS, Digital Marketing, Marketing Tips, Small Business Marketing, WordPress

We live in a digital era where no business can run successfully without having a website. A website is your digital storefront. As a result, countless people head to their favorite search engine and search for WordPress vs SquareSpace or countless other comparison key-phrases. In this post, we discuss two of the many website platforms

16 December

wordpress for e-commerce - woocommerce storefront

Why WordPress for E-Commerce?

Best Practices, E-commerce, Marketing Tips, Small Business Marketing, WordPress

We use and recommend using WordPress for e-commerce. E-commerce started to grow significantly in the last 5 years or so and it now accounts for 11% total retail sales. eMarketer expects global e-commerce sales to reach $4.058 trillion by 2020, representing 15% of total retail sales. It is estimated that e-commerce will account for over

15 December

Digital Marketing Analytics & Measurement

Analytics, Digital Marketing, Marketing Tips

The Purpose of Measurement There are many reasons why businesses and organizations decide to measure performance when it comes to their digital marketing. Some are looking for specific insight into their marketing efforts, like pay per click, to optimize for performance, while others are looking to get an idea of what their audience attributes are.

12 December

PageSpeed Insights vs WP Engine + WP Rocket

Marketing Tips, Website Speed & Performance

PageSpeed Insights often creates a misconception of poor performance. Speed and performance optimization is an on-going battle. Here is an excerpt that better explains the issues with using it to gauge a site‘s performance. It includes links to resources that can help paint the picture. “A big issue with Google PageSpeed is that it does

9 December

Build Your Email List in WordPress using OptinMonster

Best Practices, Email Marketing, MailChimp, Marketing Tips, Sponsored Post, WP Plugins

1 December

How to Create a Video Marketing Strategy for Your Business

Digital Marketing, Marketing Tips, Videos

Sure, anyone can take a phone and make a short video. But an effective video marketing strategy will deliver content that will make your business stand out among your competitors, accurately monitor the performance of your campaigns and get an excellent return on investment. Using video to promote your brand, product or service, will increase

30 November

WordPress vs. Shopify

Best Practices, CMS, E-commerce, Marketing Tips, WordPress

WordPress vs Shopify Why would one compare WordPress vs Shopify? To answer an on-going question that a lot of companies find themselves asking – ‘Which is better for an e-commerce website or an online store?’ Continue reading for a full examination of each platform and their key features. We will also include reasons why you

29 November

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