In a world where users spend only seconds browsing search engine results pages, content is king. Building a digital brand narrative will give your business a greater sense of professionalism and create trust between you and your customers. Check out this October 2019 article published by the American Marketing Association, “How to Optimize Your Digital
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In this post, we’ll show you how to add Google Analytics to create a Google Analytics account to use with your WordPress website. Step 1: Sign In to Google The first thing you’ll need to do is log in or sign up for a Google account. To get started, you’ll need to open the Google Analytics
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We live in a digital era where no business can run successfully without having a website. A website is your digital storefront. As a result, countless people head to their favorite search engine and search for WordPress vs SquareSpace or countless other comparison key-phrases. In this post, we discuss two of the many website platforms
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We use and recommend using WordPress for e-commerce. E-commerce started to grow significantly in the last 5 years or so and it now accounts for 11% total retail sales. eMarketer expects global e-commerce sales to reach $4.058 trillion by 2020, representing 15% of total retail sales. It is estimated that e-commerce will account for over
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Marketing, be it online, in person, locally, or yelling through a blow horn inviting people into your business is important for your business. There are a lot of different tactics, channels, and companies/vendors to balance, learn from, manage, etc. The Balance SMB has a Small Business Marketing Guide with four steps that every small business
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