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Small Business Marketing Guide

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Marketing, be it online, in person, locally, or yelling through a blow horn inviting people into your business is important for your business. There are a lot of different tactics, channels, and companies/vendors to balance, learn from, manage, etc. The Balance SMB has a Small Business Marketing Guide with four steps that every small business should consider when beginning to market their business. Below are our favorite two. You can check out the rest of the guide at The Balance SMB.

Marketing is one of the most important parts of any small business, and it’s especially important for new startups. An effective marketing plan — one that helps you identify the marketing activities that have the highest return on investment — can often be the difference between a small business that thrives and one that dwindles.

If you are in the process of starting a new small business and are ready to get your feet wet with marketing, this collection of articles and posts will help you plan, implement, and develop effective marketing techniques.

A Step-by-Step Guide to Creating a Marketing Plan

A marketing plan is an essential marketing tool for every small business. This step-by-step tutorial streamlines the process by walking you through 10 questions. Your answers will create a functional and streamlined marketing plan that you can use as a blueprint for your small business.

 How to Write a Unique Selling Proposition

A unique selling proposition (USP), is a statement that succinctly outlines how your business, product or service is different from that of your competition. It’s extremely important for startups because it identifies why your target clients should choose you over the competition. This four-step exercise will help you write a unique selling proposition for your small business.

The Balance SMB has a Small Business Marketing Guide with four steps that every small business should consider when beginning to market their business. You can check out the rest of the guide at The Balance SMB.

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Jorge @ Astound Media
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Jorge Leger is the founder and digital strategist behind Astound Media, a New York–based agency helping organizations grow through smart, scalable web design and marketing. With over a decade of experience in WordPress development, SEO, and marketing automation, Jorge partners with mission-driven teams to deliver high-performing websites and campaigns that drive real results. He brings a sharp eye for strategy and a deep understanding of what it takes to stand out online—especially for small businesses and M/WBE-certified organizations.

When he’s not leading projects or optimizing digital funnels, you’ll find him exploring ways to make technology more accessible and impactful for growing teams.

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