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Emerging Digital Marketing Trends to Keep an Eye On

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Digital marketing is constantly evolving and changing for the better, and each new day brings an exciting new update or feature. Digital platforms are being updated rapidly, as seen in Facebook’s recent shake-up of its News Feed algorithm. It can be challenging to keep up with the rapid changes in the industry, and if you feel short-changed, we’ll shed some light on the emerging digital marketing trends you should watch.

1.      Get ready to consume in virtual and augmented worlds

Virtual reality is set to be the future, and it is being heavily implemented in digital platforms. You can already notice it on many social media platforms, which have adopted VR and AR into their algorithms, with 360-video publishing on Facebook and Google Cardboard. Snapchat has also offered users AR by allowing them to project their virtual self into the real world with 3-D bitmoji.

The speed at which this technology is evolving and being adopted is breakneck, and major brands like McDonald’s and IKEA have revealed plans to implement it. IKEA plans to release a virtual shopping application that allows users to preview furniture in their home before they purchase it.

2.      Voice search will change the SEO industry

Everyone is familiar with Alexa devices and how they have changed the way people live. Now, whenever you want to plan your movie night, you can simply have Alexa order you a pizza, and you will have it delivered to your doorstep. The future of search will be through search engines and voice devices like Alexa, as these devices will retrieve information based on our learning tendencies and preferences. This will mean marketers must change their strategies to find out how to build applications that respond to these devices.

We at Astound Media are here to help you navigate these emerging digital marketing trends. Explore our services to find the one that best suits your company’s needs, and let us help you redefine the status quo & CAPTIVATE your audience.

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Jorge Leger
Jorge Leger
Jorge Leger is the founder and digital strategist behind Astound Media, a New York–based agency helping organizations grow through smart, scalable web design and marketing. With over a decade of experience in WordPress development, SEO, and marketing automation, Jorge partners with mission-driven teams to deliver high-performing websites and campaigns that drive real results. He brings a sharp eye for strategy and a deep understanding of what it takes to stand out online—especially for small businesses and nonprofit organizations.

When he’s not leading projects or optimizing digital funnels, you’ll find him exploring ways to make technology more accessible and impactful for growing teams.

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