Online Marketing 101

Online Marketing 101

Online Marketing 101

What is online marketing? And what is the best way to do it?

Despite the fact that online marketing has been around for like 15 years now, it’s still pretty hard to find proper answers to those questions, isn’t it?

Some people will tell you that online marketing is just about having a nice website. And these days such websites also need to be responsive…in other words: optimized for mobile devices.

Other people will claim that what you really need is SEO – Search engine optimization – a set of techniques that can help your website to get better results in major search engines.

“Go PPC,” you will also hear – advising you to invest in Pay-Per-Click campaigns to support the search results.

And who hasn’t heard about social media yet? There is an opinion that the only marketing you need is your online presence and content creation on the major social networks.

So who’s actually right? Well, in fact, none of those statements is entirely correct since what you REALLY need is a STRATEGY – an essential document that defines how to interconnect all the marketing channels to work together in perfect synergy.

Because that’s the only way to reach your goals, improve your business effectively, and save your money.

And who can help you with that? Well, WE can!

We will analyze your current business state, carefully prepare a custom marketing strategy exactly for your needs, and finally help you manage all the channels of your marketing mix.

So stop wasting your money on bad decisions. Contact us and let us help you today!

What is online marketing? And what is the best way to do it?

Despite the fact that online marketing has been around for like 15 years now, it’s still pretty hard to find proper answers to those questions, isn’t it?

Some people will tell you that online marketing is just about having a nice website. And these days such websites also need to be responsive…in other words: optimized for mobile devices.

Other people will claim that what you really need is SEO – Search engine optimization – a set of techniques that can help your website to get better results in major search engines.

“Go PPC,” you will also hear – advising you to invest in Pay-Per-Click campaigns to support the search results.

And who hasn’t heard about social media yet? There is an opinion that the only marketing you need is your online presence and content creation on the major social networks.

So who’s actually right? Well, in fact, none of those statements is entirely correct since what you REALLY need is a STRATEGY – an essential document that defines how to interconnect all the marketing channels to work together in perfect synergy.

Because that’s the only way to reach your goals, improve your business effectively, and save your money.

And who can help you with that? Well, WE can!

We will analyze your current business state, carefully prepare a custom marketing strategy exactly for your needs, and finally help you manage all the channels of your marketing mix.

So stop wasting your money on bad decisions. Contact us and let us help you today!

Jorge @ Astound Media on Linkedin
Jorge @ Astound Media
Man in a patterned hoodie with arms crossed, reflecting a serious expression, against a dark background, symbolizing expertise and contemplation in digital marketing strategies.
Jorge Leger is the founder and digital strategist behind Astound Media, a New York–based agency helping organizations grow through smart, scalable web design and marketing. With over a decade of experience in WordPress development, SEO, and marketing automation, Jorge partners with mission-driven teams to deliver high-performing websites and campaigns that drive real results. He brings a sharp eye for strategy and a deep understanding of what it takes to stand out online—especially for small businesses and M/WBE-certified organizations.

When he’s not leading projects or optimizing digital funnels, you’ll find him exploring ways to make technology more accessible and impactful for growing teams.