Mind map illustrating concepts of success, innovation, and marketing strategies, featuring diagrams, charts, and keywords like "CONCEPT," "PLAN," "TEAM," "PRODUCT," and "SUCCESS," relevant to WordPress website design and development.

Content and Inbound Marketing

Content and Inbound Marketing

Content…or Inbound Marketing. Before telling you more about this modern approach, you must truly understand how traditional Outbound Marketing works.

In this older concept, the center of the process is the marketing message you want to spread out to your potential customers. And you can use various ways to do that: cold calls, TV or radio advertising, direct mail or newspaper ads. I’m not telling you these methods don’t work. They do, but they have soooo many disadvantages.

First, you need to spend a RIDICULOUS amount of money to get your marketing message to people. Second, not all of these people are actually your target audience, so only a part of them will react. Last but not least, some people will probably get angry since outbound marketing is sometimes perceived as aggressive advertising.

Content, or Inbound Marketing, on the other hand, is an entirely different story.

The center of the process is…guess what…CONTENT. It’s all about creating something interesting, helpful, …enjoyable. An Article, Blog, Video, Infographics – something that your prospects might be naturally attracted to when browsing the web or social networks. It’s a lot cheaper, more effective and nonaggressive.

To be honest, you’re watching a content marketing right now.

So, how can we help you more?

  • We will find the right types of content for your business,
  • optimize it for search engines to get you ranked higher,
  • promote your content on social media and other channels,
  • and finally…improve the conversion rates to turn even more visitors into customers.

Wait no more! Contact us today!

Content and Inbound Marketing

Content…or Inbound Marketing. Before telling you more about this modern approach, you must truly understand how traditional Outbound Marketing works.

In this older concept, the center of the process is the marketing message you want to spread out to your potential customers. And you can use various ways to do that: cold calls, TV or radio advertising, direct mail or newspaper ads. I’m not telling you these methods don’t work. They do, but they have soooo many disadvantages.

First, you need to spend a RIDICULOUS amount of money to get your marketing message to people. Second, not all of these people are actually your target audience, so only a part of them will react. Last but not least, some people will probably get angry since outbound marketing is sometimes perceived as aggressive advertising.

Content, or Inbound Marketing, on the other hand, is an entirely different story.

The center of the process is…guess what…CONTENT. It’s all about creating something interesting, helpful, …enjoyable. An Article, Blog, Video, Infographics – something that your prospects might be naturally attracted to when browsing the web or social networks. It’s a lot cheaper, more effective and nonaggressive.

To be honest, you’re watching a content marketing right now.

So, how can we help you more?

  • We will find the right types of content for your business,
  • optimize it for search engines to get you ranked higher,
  • promote your content on social media and other channels,
  • and finally…improve the conversion rates to turn even more visitors into customers.

Wait no more! Contact us today!

LinkedIn logo representing professional networking and digital consultation services for e-commerce and marketing strategies.
Jorge Leger
Jorge Leger
Jorge Leger is the founder and digital strategist behind Astound Media, a New York–based agency helping organizations grow through smart, scalable web design and marketing. With over a decade of experience in WordPress development, SEO, and marketing automation, Jorge partners with mission-driven teams to deliver high-performing websites and campaigns that drive real results. He brings a sharp eye for strategy and a deep understanding of what it takes to stand out online—especially for small businesses and nonprofit organizations.

When he’s not leading projects or optimizing digital funnels, you’ll find him exploring ways to make technology more accessible and impactful for growing teams.