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Choosing a WordPress Theme

Critical Google Analytics Metrics You Should Track

Reasons Why Adobe Flash Player is Still Important Today

HTML5 is already on the rise, which shouldn’t be news to many of you, but what is interesting is that Adobe Flash is about to become obsolete. Apple has already highlighted the lack of touch support, security issues, and poor performance of Flash. It has been labeled as an outdated and older technology that is

Essential Skills Every Web Developer Must Have in their Locker

One of the hottest industries currently, without a shadow of doubt, is the web development industry. The statistics back it up — with the Bureau of Labor Statistics revealing that employment for a web developer is going to grow by nearly 30% in the next 5 years! That is way ahead of any other occupation

How to Use Google Analytics to Measure Content Marketing Success

Google Analytics is one of the most powerful tools out right now, but using it can be confusing for some people because of all the different metrics on there. What should you be looking at? And how do you measure the different metrics to find the right answer? The world of Google Analytics can make

Reasons You Should be Using Google Tag Manager Right Now

If you don’t know anything about the latest tag management system from Google, you are missing out on a lot. The Google Tag Manager (GTM) streamlines the process of making tags for sending user interaction data directly to Google Analytics (GA). The system is easy to use, adds scalability to websites, helps save time, and

How to Inspire Change in a Team, or Firm, When It Is Used to Doing Things the Old Way?

As time progresses, the world begins to change, both physically and metaphorically. The secret to human development and evolution lies in changing with it. However, psychological studies have suggested, time and again, that human beings are afraid of what they don’t understand. “The secret to change is to focus all your energy not on fighting

WordPress Best Practices You Should Know

What is Process Optimization and Why You Should Do It?

Business operations have come a long way since the industrial revolution began. Today, the competition is so intense that organizations have to focus on minimizing even the slightest leaks in their systems and plug loop holes that would otherwise mean losing out in a race that is down to the wire. This is where the concept

Why a Digital Marketing Strategy is a Smart Investment

There are a lot of reasons why you must think about developing a digital marketing strategy. It has become the most important thing for a business, because everything related to marketing has gone digital. Now if you have a plan, you must execute it properly to engage your audiences and ensure more visibility online. You