If you have ever created and have had to market a product or service, you know how difficult it can be to get the word out and generate sales. Your product or service could be the best, but if you don’t promote it properly, no one will know about it, and it will hurt you
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We live in a digital era where no business can run successfully without having a website. A website is your digital storefront. As a result, countless people head to their favorite search engine and search for WordPress vs SquareSpace or countless other comparison key-phrases. In this post, we discuss two of the many website platforms
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We use and recommend using WordPress for e-commerce. E-commerce started to grow significantly in the last 5 years or so and it now accounts for 11% total retail sales. eMarketer expects global e-commerce sales to reach $4.058 trillion by 2020, representing 15% of total retail sales. It is estimated that e-commerce will account for over
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The Purpose of Measurement There are many reasons why businesses and organizations decide to measure performance when it comes to their digital marketing. Some are looking for specific insight into their marketing efforts, like pay per click, to optimize for performance, while others are looking to get an idea of what their audience attributes are.
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PageSpeed Insights often creates a misconception of poor performance. Speed and performance optimization is an on-going battle. Here is an excerpt that better explains the issues with using it to gauge a site‘s performance. It includes links to resources that can help paint the picture. “A big issue with Google PageSpeed is that it does
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Sure, anyone can take a phone and make a short video. But an effective video marketing strategy will deliver content that will make your business stand out among your competitors, accurately monitor the performance of your campaigns and get an excellent return on investment. Using video to promote your brand, product or service, will increase
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WordPress vs Shopify Why would one compare WordPress vs Shopify? To answer an on-going question that a lot of companies find themselves asking – ‘Which is better for an e-commerce website or an online store?’ Continue reading for a full examination of each platform and their key features. We will also include reasons why you
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Marketing, be it online, in person, locally, or yelling through a blow horn inviting people into your business is important for your business. There are a lot of different tactics, channels, and companies/vendors to balance, learn from, manage, etc. The Balance SMB has a Small Business Marketing Guide with four steps that every small business
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