How to Create a Video Marketing Strategy for Your Business
Sure, anyone can take a phone and make a short video. But an effective video marketing strategy will deliver content that will make your business stand out among your competitors, accurately monitor the performance of your campaigns and get an excellent return on investment.
Using video to promote your brand, product or service, will increase your ability to communicate your value proposition, convey information more effectively and boost the performance of your marketing campaigns.
Today we’ll show you how your videos can influence the ROI of your marketing efforts, identify your target audience and create exponential audience growth.
Let’s find out how you can execute a Video Marketing Strategy
MARKET RESEARCH FOR A VIDEO MARKETING STRATEGY
Conducting market research, competitive analysis and gathering target market insights can help develop your strategy and determine the right message for your video. This will ensure that you are reaching your target audience and can effectively communicate how you can solve their problems.
CONTENT STRATEGY FOR VIDEO MARKETING
After creating a strategy and developing your message, select a Video Marketing Agency to help bring your vision to life. Having great video content is not enough. Before you’ve spent time, energy, and money creating amazing videos, make sure that you have the right support to get your videos in front of your target audience.
DISTRIBUTION AND PROMOTION
You want to get the right people to watch your videos. This requires strategic promotion. Uploading a video to YouTube, Vimeo, or Wistia is a far cry from having an effective distribution strategy. A video distribution network can combine the power of advertising, social listening and your whole marketing campaign to reach audiences that haven’t yet discovered your products or services. And top video distribution companies can help you realize exponential audience growth.
CONTROL AND MEASURE
Maintaining your video marketing strategy is just as important as creating one in the first place. Be constantly on the lookout for new information that will provide your company with an advantage. Research what works, what doesn’t work, what your audience likes, and trends in the market you can take advantage of. Create new video content. Promote that content. Monitor that content.
If this sounds like a lot of work to take on, you might consider partnering with an experienced video marketing agency with a proven track record. We will help you maximize the value of each video, extend shelf life, and meet ROI goals.
If you want to know how Video Marketing can improve the performance of your campaigns, contact us and we will make sure you get the results you need.
My areas of focus include marketing strategy development, marketing operations design and optimization, marketing automation, sales operations, content development, content marketing, content monetization, web development, design, and information architecture.
I pride myself on being technical, strategic, and tactical. I work well as the liaison between the technical and non-technical project stakeholders, and I work diligently to achieve results.
