How to Create a Google Analytics Account

In this post, we’ll show you how to add Google Analytics to create a Google Analytics account to use with your WordPress website.

Step 1: Sign In to Google

The first thing you’ll need to do is log in or sign up for a Google account.

To get started, you’ll need to open the Google Analytics website and click the Sign in to Analytics link or Start for free button in the top right corner of the page.

Woman using a laptop on a desk, with text highlighting Google Analytics features and a call-to-action button for signing in and starting for free.

Next, you can log in to your existing Google account if you have one, or click the Create account link to create a new Google account.

Step 2: Sign Up For Google Analytics

After you’ve signed in to your Google account, you’ll need to sign up for Google Analytics. Click the Sign Up button on the right side of the page to get started.

Step-by-step guide to creating a Google Analytics account with sign-up button and tracking code illustration.

Next, you’ll need to enter the settings for the site you want to start tracking.

Make sure the Website option is selected at the top.

New Account setup screen for Google Analytics, featuring options to track a website or mobile app. Then you can scroll down to enter your website information. You’ll need to name your Google Analytics account, and enter your website name, URL, and industry, as well as your time zone.

Google Analytics account setup interface showing fields for account name, website name, URL, industry category, and reporting time zone.

After filling in your website details, you can scroll down a bit to customize your data sharing settings. When you’re finished selecting your options, you can click the Get Tracking ID button at the bottom of the page.

Data sharing settings in Google Analytics interface with options for Google products, benchmarking, technical support, and account specialists, featuring "Get Tracking ID" button.

In the popup window that appears, you’ll need to review and accept the Google Analytics Terms of Service and the Data Processing Terms as required by GDPR.

Google Analytics Terms of Service Agreement window with checkbox for Data Processing Terms acceptance, relevant to setting up Google Analytics for website tracking.

After that, you should also review and accept the Measurement Controller-Controller Data Protection Terms. Check the box stating that you accept this term, and click on the I Accept button at the end.

Google Measurement Controller-Controller Data Protection Terms acceptance screen with checkbox for agreeing to data sharing settings in Google Analytics.

That’s it! You’re now signed up for Google Analytics. Next, we’ll add Google Analytics to WordPress.

We hope you enjoyed our post on how to create a Google Analytics account

Jorge Leger

Jorge Leger is the founder and digital strategist behind Astound Media, a New York–based agency helping organizations grow through smart, scalable web design and marketing. With over a decade of experience in WordPress development, SEO, and marketing automation, Jorge partners with mission-driven teams to deliver high-performing websites and campaigns that drive real results. He brings a sharp eye for strategy and a deep understanding of what it takes to stand out online—especially for small businesses and nonprofit organizations.

When he’s not leading projects or optimizing digital funnels, you’ll find him exploring ways to make technology more accessible and impactful for growing teams.