Small Business Marketing Guide

Small Business Marketing Guide

Marketing, be it online, in person, locally, or yelling through a blow horn inviting people into your business is important for your business. There are a lot of different tactics, channels, and companies/vendors to balance, learn from, manage, etc. The Balance SMB has a Small Business Marketing Guide with four steps that every small business should consider when beginning to market their business. Below are our favorite two. You can check out the rest of the guide at The Balance SMB.

Marketing is one of the most important parts of any small business, and it’s especially important for new startups. An effective marketing plan — one that helps you identify the marketing activities that have the highest return on investment — can often be the difference between a small business that thrives and one that dwindles.

If you are in the process of starting a new small business and are ready to get your feet wet with marketing, this collection of articles and posts will help you plan, implement, and develop effective marketing techniques.

A Step-by-Step Guide to Creating a Marketing Plan

A marketing plan is an essential marketing tool for every small business. This step-by-step tutorial streamlines the process by walking you through 10 questions. Your answers will create a functional and streamlined marketing plan that you can use as a blueprint for your small business.

 How to Write a Unique Selling Proposition

A unique selling proposition (USP), is a statement that succinctly outlines how your business, product or service is different from that of your competition. It’s extremely important for startups because it identifies why your target clients should choose you over the competition. This four-step exercise will help you write a unique selling proposition for your small business.

The Balance SMB has a Small Business Marketing Guide with four steps that every small business should consider when beginning to market their business. You can check out the rest of the guide at The Balance SMB.

Jorge Leger on EmailJorge Leger on Linkedin
Jorge Leger
I have a diverse background and experience that qualifies me as a Marketing Operations Expert. My knowledge includes Management Consulting for Small Businesses, Entrepreneurs, and Nonprofit organizations. As a Marketing Operations professional, my specialties and disciplines are broad.

They include but are not limited to, marketing strategy development, marketing operations design and optimization, marketing automation, sales operations, content development, content marketing, content monetization, web development, design, sales and information architecture. I pride myself on being technical, strategic, and tactical. I work well as the liaison between the technical and non-technical project stakeholders, and I work diligently to achieve results.